What’s the first thing that comes to mind when you think about a gym? If you’re like most people, the immediate association is probably one of exercise. It’s no surprise, then, that gyms and health clubs offer exercise equipment and fitness classes. But they also sell supplements to help support your physical exercise goals — such as muscle mass, building endurance, or reducing inflammation — as well as vitamins and minerals for added health benefits.

Increase Profits

Gyms and health clubs have a lot of overhead, whether they’re big or small. Selling supplements to customers gives you a way to increase revenue that’s relatively easy to do, and it complements your other offerings. Customers who take advantage of a supplement can work out more consistently and achieve their fitness goals faster.

Increase Your Customer Base

Your customers can tell you a lot about people who would benefit from your supplements. For instance, if you notice that the same people who frequent your gym also attend yoga and Pilates classes, it’s a good bet they might purchase vitamins and herbs for stress and pain relief. If you make full-spectrum vitamins and probiotics available, it could be a great option for them.

Support Your Customers’ Health and Well-Being

Supplements can benefit more than just the people who take them. When your customers use your supplements, it can be a sign to others that you care about their health and well-being, which may inspire those same customers to buy from you. If you offer nonprescription products, it could increase your reputation as a business that’s worth supporting.

Reduce Employee Turnover

High employee turnover is extremely costly for any business. Rather than losing your employees to another company, consider using supplements to help retain them. By offering your employees incentives to use the same products they sell, you prove how important their health and well-being are to you. Your employees will likely appreciate this benefit and stick around longer.

Your customers can tell you a lot about people who would benefit from supplements. For instance, if you notice that the same people who frequent your gym also attend yoga and Pilates classes, it’s a good bet they might purchase vitamins and herbs for stress and pain relief. If you make full-spectrum vitamins and probiotics available, it could be a great option for them.

Reduce Overall Health Care Costs

Supplements can also help you reduce overall healthcare costs in the long term. When people use supplements in combination with conventional treatment, they can often do more with fewer health care visits. Using supplements that are covered by most health insurance plans can help you save both money and stress. You can even offer your customers ways to save on their supplements, which gives them a great incentive to return again and again.

Improve Customer Retention

When your customers see how much taking supplements can improve their health and wellness, they’re likely to return to your gym or health club for more. Even if they don’t, their friends and family members might visit just because the customer told them how well the products worked for them.

Improve the Health of Your Gym

Most health clubs and gyms are in business to help their customers achieve the results that they’re looking for. Rapid-onset muscle soreness, fatigue, and decreased endurance are all common after-effects of exercise. Supplements can help reduce these effects, keeping your customers coming back for more.

Strengthen Your Brand

When you sell supplements, you’re showing your customers that you’re committed to their health and wellness. This can help build trust in your brand that will pay off over time. People who trust your brand are more likely to return, whether it’s for an exercise class or a new bottle of supplements.

Set Yourself Apart

Supplements are just one factor that can help you set yourself apart from your competitors. One of the most important parts is the care you show people with your supplements. Not only will it increase customer loyalty, but it can save your business money in the long term.

Increase Your Productivity

You might have a lot of items to sell at any given time, and that’s stressful. When you’re busy at work and on the go, it can be difficult to find time to research and bring new products to market. That’s where supplements come in: They’re easy and quick to create and sell. A supplement can be made in as little as a day; often, on the same day you design it. You’ll spend more time working with your regular customers. You can spend less time on tasks that seem unnecessary.

Conclusion

Supplements are great tools for gyms and health clubs. They offer fitness members additional health benefits, provide them with more ways to enjoy the gym, and help your club grow its revenue.

For more information about why you need to consider selling supplements on your gym, call us today. Our professionals will be happy to walk you through the process and help you determine which supplements will be most beneficial for your business. Call us at 205-352-9141.